Rock listeners are strongly represented in the 35-44 age group.

Marital Status:

• 72% of Rock listeners are married or common law

• 23% of Rock listeners are single

• 4% are separated or divorced

Children:

• 34% of rock listeners have children at home under the age of  12

• 34% have teenagers living at home

Education:
Rock listeners are a skilled labour force.   They are 82% more likely to have a trade certificate or diploma.   And 46 % more likely than the general population to be a college graduate.

Household Income:
Due to the fact that Rock listeners are a skilled labour force, household incomes are above average in many categories.  For example, Rock listeners are 58% more likely to make between $100,000 – $124,999 a year.

In all,  53% of Rock listeners have a household income higher than 60,000 a year.

Sports & Leisure:
Rock listeners are very active and enjoy many activities. Categories in which they index high in are: working out, cycling, fishing, hunting,  golfing, hiking, camping, ice hockey, etc…,
For example, Rock listeners are 64% more likely to play hockey or go ice skating and  73% more likely to enjoy golfing.

Spending:
Because rock listeners are traditionally between the ages of 25-44, they are the consumers that YOU want.  This demographic are the consumers that are buying (children clothing, appliances, furniture, groceries, etc.,)
For example, Rock listeners are 103% more likely  than the average person to have spent $1,000 or more on electronics in the last year and are 73% more likely to spend between $150-$200 on groceries in a week.

Home Improvement /Renovation :
Spending in the past 2 years:
Rock listeners are 44% more likely than the average radio listener to have spent $20,000 or more on home renovations in the last 2 yrs. (70% of Rock listeners own their own home).

Rock Listeners enjoy going out for dinner
Some popular dining choices include: Sub/Sandwich, Pizza, Family, Chicken, and Burger Restaurants.
45% of Rock listeners have visited a Burger Restaurant 2-4 times in the past month

Quintiles:

Rock listeners really love The Rock!  In fact, 76% of Rock listeners are medium to heavy users of radio.

Rock listeners are strongly represented in the 35-44 age group.

Marital Status

• 64% of Rock listeners are married or common law

• 29% of Rock listeners are single

• 5% are separated or divorced

Children:

• 41% of rock listeners have children at home under the age of 12

• 37% have teenagers living at home

Education:
Rock listeners are a skilled labour force.   They are 27% more likely to have a trade certificate/diploma.   Over 40% of Rock listeners have a post secondary diploma and/or degree.

Household Income:
Due to the fact that Rock listeners are a skilled labour force, household incomes are above average in many categories.  For example, Rock listeners are 42% more likely to make between $100,000 – $124,999 a year.

Sports & Leisure:
Rock listeners are very active and enjoy many activities. Categories in which they index high in are: working out, cycling, fishing, snowmobiling, hunting,  golfing, hiking, camping, ice hockey, etc…,

For example, Rock listeners are 94% more likely to play hockey or go ice skating and  146% love riding a snowmobile/ATV.

Spending:
Because rock listeners are traditionally between the ages of 25-44, they are the consumers that YOU want.  This demographic are the consumers that are buying (children clothing, appliances, furniture, groceries, etc.,)
For example, Rock listeners are 77% more likely to spend $1,000 or more on computer equipment/accessories per year and 51%more likely to spend between $150-$200 on groceries in a week.

Home Improvement/Renovation:
(spending in the past 2 years)
Rock listeners are 57% more likely than the average radio listener to have spent $20,000 or more on home renovations  in the last 2 yrs. (70% of Rock listeners own their own home).

Rock Listeners enjoy going out for dinner
Some popular dining choices include: Sub/Sandwich, Pizza, Family, Chicken, and Burger Restaurants.
Rock listeners are 75% more likely to have visited a Pizza Restaurant 2-4 times in the past month!

Rock listeners really love The Rock!  In Fact,  71% of Rock listeners are medium to heavy users of radio.